Gold jewelry enhances your wardrobe and at the same time holds lasting value. Yet two pieces that look the same at first glance can differ considerably in purity, weight and craftsmanship.
In this guide, you will learn what to look for when buying, so that you get fair value, avoid bad purchases and find a piece that will bring you joy for years.
Purity: what do 333, 585, 750 and 916 mean?
The first thing to check is the stamp, the hallmark. It is usually found on the inside of rings or near the clasp and states the share of pure gold in thousandths. Because pure gold is too soft for jewelry, it is alloyed with other metals.
- 333 gold: 33.3% pure gold (8 karat). Affordable and hard, but with a paler gold tone.
- 585 gold: 58.5% pure gold (14 karat). The classic in Germany: durable, with a rich gold tone.
- 750 gold: 75% pure gold (18 karat). A more intense color, somewhat softer.
- 916 gold: 91.6% pure gold (22 karat). A warm, deep yellow and a particularly high material value.
For everyday wear, 585 gold offers a balanced combination of durability and value. We explain how 585 and 916 gold differ in value in our guide Why Gold Jewelry Is a Valuable Investment.
Weight in grams and transparent prices
Especially when buying online, pay attention to the stated weight in grams. Together with the purity, it determines the material value of a piece.
An important difference is solid or hollow: two necklaces can look identical, but the hollow one is lighter and cheaper, while the solid one contains more gold and keeps its shape better.
Timeless necklace classics
Some necklace styles have become classics that look just as good on their own as with a pendant:
- Singapore chain: Its twisted, faceted structure catches the light beautifully – a favorite for everyday wear.
- Curb chain: Flat-lying links look modern and strong.
- Rope chain: The rope-like look appears sculptural and elegant, even without a pendant.
Our guide How to Find the Right Necklace Length shows which length suits you. You will find a selection among our gold necklaces.
Suited to your everyday life
- Active lifestyle: Simple necklaces and smooth surfaces without stones are less likely to catch on clothing.
- Special occasions: Striking gold rings with stones make a statement but require a little more care in everyday life.
Buying safely online
- Invoice: It should state the alloy and weight. For jewelry with gemstones, a certificate can also be useful.
- Insured shipping: When you buy from a retailer in Germany, the retailer bears the shipping risk until the goods reach you.
- Right of withdrawal: For online purchases, you usually have a 14-day right of withdrawal. Personalized pieces, such as engraved ones, are excluded.
Frequently asked questions
Which is better: 333 or 585 gold?
333 gold is cheaper and very hard, but tarnishes more easily. 585 gold has a richer gold tone, hardly tarnishes and contains considerably more pure gold. For long-lasting jewelry, 585 gold is usually the better choice.
What happens if jewelry gets lost in the mail?
If you buy as a private individual from a retailer in Germany, the shipping risk lies with the retailer. In that case, you receive a replacement or your money back.
How do I clean gold jewelry at home?
A bath in lukewarm water with a little mild dish soap and a soft toothbrush is usually enough. Clean jewelry with pearls or glued stones carefully with a soft cloth instead.
If you keep purity, weight, craftsmanship and retailer in mind, you will find a piece that brings joy for decades. Discover our latest pieces.
