Last Updated: September 3, 2024

This Privacy Policy describes how Eleganz Juwelier (the "Website", "we", "us", or "our") collects, uses, and discloses your personal information when you visit eleganz-juwelier.de (the "Website"), use our services, make a purchase, or otherwise communicate with us regarding the Website (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to you as the user of the Services, whether you are a customer, website visitor, or any other individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Website, update the "Last Updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Data

To provide the Services, we collect personal information as outlined below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses set forth below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information Do We Collect?

The type of personal information we obtain about you depends on how you interact with our Website and use our Services. When we use the term "personal information", we refer to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you submit directly to us through our Services may include:

• Contact details: Including your name, address, phone number, and email address.
• Order information: Including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information: Including your username, password, security questions, and other information used for account security purposes.
• Customer support information: Including the information you choose to include in your communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect Automatically About Your Use

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Website and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

Information Obtained from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who collect information on our behalf, such as:

• Companies that support our Website and Services, such as Shopify.
• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment, fulfill your orders, and provide you with the products or services you requested, in order to perform our contract with you.

When you visit our Website, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. See also the section below, "Third-Party Websites and Links".

How We Use Your Personal Information

• Providing Products and Services: We use your personal information to provide you with the Services and to perform our contract with you, including processing your payments, fulfilling your orders, sending you notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging for shipping, facilitating returns and exchanges, and other features and functionalities related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services you may wish to use. In this case, Shopify processes your information in accordance with its Privacy Policy and Consumer Privacy Policy.
• Marketing and Advertising: We may use your personal information for marketing and promotional purposes, such as sending marketing and promotional communications by email, SMS, or postal mail, and showing you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Website and other websites. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products pursuant to Art. 6, Abs. 1 (f) GDPR.
• Security and Fraud Prevention: We use your personal information to detect, investigate, or take action regarding potential fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access details with third parties. If you believe your account has been compromised, please contact us immediately. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in ensuring the security of our website for you and other customers, pursuant to Art. 6, Abs. 1 (f) GDPR.
• Communicating with You and Service Improvement: We use your personal information to provide you with customer support and to improve our Services. This is in our legitimate interest to be able to respond to you, provide effective services, and maintain our business relationship with you, pursuant to Art. 6, Abs. 1 (f) GDPR.

Cookies

Like many websites, we use Cookies on our Website. For specific information about the Cookies we use in connection with powering our store through Shopify, please visit https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Website and our Services (including remembering your actions and preferences), to run analytics, and to better understand user interaction with the Services (in our legitimate interest to administer, improve, and optimize the Services). We may also permit third parties and service providers to use Cookies on our Website to better tailor the services, products, and advertising on our Website and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionalities, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties, such as our advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes, and other reasons subject to this Privacy Policy. These circumstances may include:

• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).
• With business and marketing partners to provide Services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy policies.
• With your consent, when you direct us, request us, or otherwise consent to our disclosing certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group, in our legitimate interest to run a successful business.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We disclose the following categories of personal information and sensitive personal information about users for the purposes set forth above under "How We Collect and Use Your Personal Data" and "How We Disclose Personal Information":

Category of Personal Information	Categories of Recipients
Identifiers such as basic contact details and certain order and account information	Vendors and third parties who perform services on our behalf (such as internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers)
Commercial information such as order information, shopping information, and customer support information	Vendors and third parties, business and marketing partners, affiliates
Internet or other similar network activity, such as Usage Data	Vendors and data analytics providers, marketing partners
Geolocation data, e.g., locations determined via an IP address or other technical means	Vendors, fulfillment partners, and data analytics providers

We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you. With your consent, we share personal information for the purpose of conducting advertising and marketing activities as set forth above.

Third-Party Websites and Links

Our Website may contain links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of information found on these websites. Information you provide in public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms, without limitation as to its use by us or by a third party. Our inclusion of such links does not in itself imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect any personal information from children. If you are the parent or guardian of a child who has provided us with their personal information, you may reach out to us using the contact details provided below to request that this information be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Data

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security". In addition, any information you send us may not be secure during transmission. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the data to manage your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute and apply only under certain circumstances. In certain cases, we may decline your request as permitted by law.

• Right to Access/Know: You may have the right to request access to the personal information we hold about you, including details regarding how we use and share your data.
• Right to Erasure/Deletion: You may have the right to request the deletion of the personal information we maintain about you.
• Right to Rectification/Correction: You may have the right to request the correction of inaccurate personal information we maintain about you.
• Right to Portability: You may have the right to receive a copy of the personal information we hold about you and, under certain circumstances and with certain exceptions, request the transfer of this data to a third party.
• Right to Opt-Out of Sale, Sharing, or Targeted Advertising: You may have the right to direct us not to "sell" or "share" your personal information, or to object to the processing of your personal data for purposes considered to be "targeted advertising" under applicable privacy laws. Please note that if you visit our Website with the "Global Privacy Control" opt-out preference signal enabled, we will automatically treat this, depending on your location, as a request to opt-out of the "sale" or "sharing" of information for the device and browser you use to visit the Website.
• Restriction of Processing: You may have the right to ask us to stop or restrict the processing of your personal information.
• Withdrawal of Consent: Where we rely on your consent to process your personal information, you may have the right to withdraw this consent.
• Right to Appeal: If we decline to process your request, you may have the right to appeal our decision. You can do this by responding directly to our refusal.
• Managing Communication Preferences: We may send you promotional emails, and you can opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those regarding your account or your orders.

You can exercise these rights as indicated on our Website or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we must obtain proof from them that you have authorized them to act on your behalf, and we may still need to verify your identity directly with us. We will respond to your request in a timely manner, as required by applicable law.

Complaints

If you have complaints about the way we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, you may, depending on where you live, have the right to appeal our decision by contacting us using the contact details listed below or file your complaint with your local data protection authority. For the European Economic Area (EEA), you can find a list of the competent data protection supervisory authorities online.

International Users

Please note that we may transfer, store, and process your personal information outside of the country in which you live. Your personal information will also be processed by staff and third-party service providers and partners in these countries.

When we transfer your personal information out of Europe, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts approved by the relevant UK authorities, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please call us or send us an email at info@eleganz-juwelier.de or contact us at:

Eleganz Juwelier
Fröhliche-Türken-Straße 9
93047 Regensburg
Germany (DE)

For the purposes of applicable data protection laws, and unless expressly stated otherwise, we are the controller responsible for your personal information.